PENGARUH DAMPAK PANDEMI COVID 19 TERHADAP MINAT KUNJUNGAN SALON KECANTIKAN DI KECAMATAN BUNGUS TELUK KABUNG PADANG

Abstract

The difficulty of economic during the Covid 19 pandemic many consumers who do not have a job so do not have the budget to visit a beauty salon. This study aims to determine the impact of the covid 19 pandemic on the interest of beauty salon visits in Bungus Teluk Kabung Subdistrict, Padang City. emic covid-19, interest in salon visits. This type of research is a correlational quantitative research. The research was conducted at a beauty salon in Bungus Teluk Kabung Subdistrict, Padang City. The research population is visitors beauty salons located in The District Bungus Teluk Kabung Padang City which amounts to 30 people with random sampling techniques. Data retrieval technique is using questionnaires (questionnaires) that are adjusted in the form of Likert scales that have been tested for validity and reliability. Data analysis techniques using multipleregions and t. Based on the results of the study obtained 1) percentage of 77.79% with the category of impact of pandemic covid-19 is medium 2) percentage of 58.42% with the category of interest in salon visits is low 3) there is an influence between the impact of pandemic covid -19 to the interest of salon visits with a value of 2,554> ttabel of 1,998 while a significant value of 0.016<α0.05. It is recommended for salon owners to always apply health protocols every weekday and require visitors to wear masks and make banners about the application of health protocols in the salon environment, as well as provide a place to cuuci hands so that it makes the interest of visiting increasing.